{"id":98,"date":"2014-06-02T16:00:02","date_gmt":"2014-06-02T14:00:02","guid":{"rendered":"http:\/\/www.patimpuls.at\/?page_id=98"},"modified":"2020-12-04T09:09:24","modified_gmt":"2020-12-04T07:09:24","slug":"brands","status":"publish","type":"page","link":"https:\/\/www.patimpuls.at\/en\/brands\/","title":{"rendered":"Trademark"},"content":{"rendered":"<p>Your trademark allows you to convey values to your customers &#8211; because recognition turns an anonymous product into a unique article.<\/p>\n<p>A trademark protects the identity and individuality as well as the image of your company (corporate identity) and product, and is therefore not only an indispensable marketing instrument, but also often an important element of the goodwill.<\/p>\n<p>Since it is uniqueness that makes a trademark valuable, attention should be paid from an early stage on to make sure that competitors do not assimilate it. This is done by registering the trademark, which can usually be done without complications and at relatively low costs if the filing is well prepared. The entry in the trademark register makes it considerably easier to proceed against possible copycats who want to have a share of your success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your trademark allows you to convey values to your customers &#8211; because recognition turns an anonymous product into a unique article. A trademark protects the identity and individuality as well as the image of your company (corporate identity) and product, and is therefore not only an indispensable marketing instrument, but also often an important element [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":1,"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/pages\/98\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/pages\/98\/revisions\/698"}],"wp:attachment":[{"href":"https:\/\/www.patimpuls.at\/en\/wp-json\/wp\/v2\/media?parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}